AppStarter UI Kit Sample

Last Updated on July 2, 2026 by Editorial Team

AppStarter is a new UI kit that can help you to create astonishing application landing pages in just a few minutes. The kit is created by UI Chest and the sample contains one landing page in .PSD and .Sketch format.

You can also purchase the full version of AppStarter UI Kit on Creative Market.

Look closely at the layout and you can see exactly why this kind of app landing page template gets used so often for SaaS and mobile app marketing sites.

The hero section pairs a bold blue-to-purple gradient background with a clean white phone mockup floating in the center, showing off a photo gallery interface inside the app itself.

That gradient backdrop does a lot of visual work. It gives the page energy and a modern, tech-forward feel without relying on a photograph, which means it stays crisp at any screen size and never fights with the content sitting on top of it.

The logo mark, an orange circular “A” icon, sits inside a white rounded square, giving it enough contrast to pop against the colored background while still feeling soft and approachable rather than corporate.

Below the fold, the design shifts into a three-column feature section, each block using a small colored icon tile (blue, orange, magenta) paired with a short headline and description. This is a pattern worth studying on its own.

The Three-Icon Feature Grid

Breaking core benefits into three cards with matching icon colors is one of the most effective ways to communicate an app’s value proposition quickly.

Each icon uses a flat, rounded-square badge in a distinct hue, which helps readers scan the row and mentally separate “sync,” “email,” and “notifications” without needing to read every word.

If you’re customizing this section, keep the icon style consistent (same corner radius, same stroke weight, same badge shape) even if you swap in icons relevant to your own product. Consistency here is what makes the grid feel designed rather than assembled.

Further down the page, the kit includes a customer testimonial panel with star ratings and avatar-based quote cards, plus a pricing comparison section showing a free tier against a paid “Professional” plan.

This combination of testimonials, a how-it-works breakdown, and a pricing table makes the template genuinely useful as a starting point for an app landing page, a product launch site, or a SaaS marketing homepage, not just a portfolio piece.

The pricing cards use a dark charcoal panel for the paid plan against a plain white card for the free plan, a simple but effective way to visually push visitors toward the option you want them to notice first.

There’s also a press logo strip near the bottom (Forbes, Mashable, The Verge, Gizmodo, Macworld), a common trust-building device for startups that want to signal credibility even before real press coverage exists.

When adapting this for your own project, start by locking the color palette. The blue-purple gradient, orange accent, and magenta highlight form a tight three-to-four color system, so if you’re rebranding it, pick colors that hold the same relationship: one dominant gradient, one warm accent, one secondary pop color.

Swap the phone mockup screenshot for your own app UI, but keep the device frame centered and slightly overlapping the hero section, since that layering is what gives the header its depth.

For the icon tiles, replace the artwork but retain the badge shape and sizing so the feature grid stays visually balanced.

Typography throughout leans on a clean sans-serif with bold weights for headlines and lighter weights for body copy, a pairing that keeps the page feeling light and modern even with a saturated hero background.

This template pairs naturally with app icon sets, mobile UI kits, or mockup packs when you need supporting visuals for the phone screen or additional app screenshots to slot into the gallery layout shown in the hero.

It also works well alongside a matching style guide or button and form component library if you’re building out the rest of a marketing site beyond this single landing page.