69 Best Free Fonts for E-commerce Sites
Choosing type for an online store is a business decision disguised as a design one. The right typeface has to work at a dozen different sizes, from a tiny price tag to a full-bleed hero banner, and it has to stay legible on a phone screen while someone is deciding whether to trust you with their credit card. Free fonts from Google Fonts have gotten good enough that there is rarely a reason to license anything else for a storefront, whether you are building a minimal product grid, a maximalist fashion drop, or a homey small-batch shop.
The best free fonts for e-commerce sites tend to share a few traits: generous x-heights for readability at small sizes, a wide range of weights for building visual hierarchy between headlines, prices, and product descriptions, and a personality that matches the goods being sold. What follows is a working shortlist organized loosely from all-purpose workhorses to more characterful display and accent choices, so you can mix a dependable body font with a headline face that gives your store some identity.
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Inter
Free shipping on orders over $50
Inter
Inter was built for screens, and it shows in how evenly it renders across browsers, pixel densities, and weights. It has become something close to a default for product-led websites because it disappears into the interface rather than competing with photography or product imagery. Pair a lighter weight for body copy with a heavier one for buttons and you have a full UI type system without touching another family.
- Language support: Latin, Latin Extended, Cyrillic, Cyrillic Extended, Greek, Greek Extended, Vietnamese
- Styles: 18 styles (9 weights plus italics)
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Work Sans
Add to cart in one click
Work Sans
Work Sans has a slightly warmer, more optimized-for-print feel than most grotesques built for the web, which makes it a good fit for stores that want something friendly but not childish. It holds up well in navigation bars and filter labels where space is tight.
- Language support: Latin, Latin Extended, Vietnamese
- Styles: 18 styles (9 weights plus italics)
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Manrope
New arrivals dropping every Friday
Manrope
A modern grotesque with tight, geometric letterforms and just enough personality in its rounded terminals to feel current. Manrope suits streetwear, tech, and lifestyle brands that want a contemporary look without going full display.
- Language support: Latin, Latin Extended, Cyrillic, Cyrillic Extended, Greek, Vietnamese
- Styles: 7 weights (Extra-Light to Extra-Bold)
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Public Sans
Secure checkout, fast delivery guaranteed
Public Sans
Originally commissioned for U.S. government websites, Public Sans was engineered above all for clarity and accessibility, which makes it a smart, low-risk choice for checkout flows and legal copy where misreading a word actually costs money.
- Language support: Latin, Latin Extended, Vietnamese
- Styles: 18 styles (9 weights plus italics)
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IBM Plex Sans
Track your order in real time
IBM Plex Sans
IBM Plex Sans carries a bit of engineering DNA in its squared curves, giving stores selling electronics, tools, or software a font that feels technical without tipping into cold. It comes as part of a full family including a matching serif and monospace, useful if your store needs receipts or spec sheets to match.
- Language support: Latin, Latin Extended, Cyrillic, Cyrillic Extended, Greek, Vietnamese
- Styles: 14 styles (7 weights plus italics)
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Karla
Handpicked essentials for everyday wear
Karla
Karla is understated and slightly quirky at once, with a grotesque skeleton and unexpectedly soft details. It reads well as body copy for lookbook-style product descriptions.
- Language support: Latin, Latin Extended
- Styles: 14 styles (7 weights plus italics)
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Mulish
Limited stock, shop the collection now
Mulish
A no-drama sans that stays legible from a 12px cart summary up to a 60px section heading. Mulish is a safe, versatile pick when you want typography that supports the products rather than announcing itself.
- Language support: Latin, Latin Extended, Cyrillic, Cyrillic Extended, Vietnamese
- Styles: 16 styles (8 weights plus italics)
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Rubik
Flash sale ends at midnight
Rubik
Rubik’s rounded corners give it a friendly, slightly playful edge that suits younger, direct-to-consumer brands selling anything from skincare to snacks. It has enough weight variety to carry an entire site on its own.
- Language support: Latin, Latin Extended, Arabic, Cyrillic, Cyrillic Extended, Hebrew
- Styles: 14 styles (7 weights plus italics)
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DM Sans
Curated goods, delivered to your door
DM Sans
Clean, low-contrast, and built specifically for interfaces, DM Sans is an easy match for stores that want a Helvetica-like neutrality without the licensing hassle. It is especially good in tandem with a serif display font for a curated, editorial-adjacent storefront.
- Language support: Latin, Latin Extended
- Styles: 18 styles (9 weights plus italics)
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Sora
Explore our new tech accessories
Sora
Sora has a geometric backbone with a few distinctive letterforms, like a single-story lowercase a, that give it a subtle tech-forward feel. It suits gadget shops and subscription boxes that want to feel current.
- Language support: Latin, Latin Extended
- Styles: 8 weights (Thin to Extra-Bold)
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Plus Jakarta Sans
Premium quality at honest prices
Plus Jakarta Sans
This one splits the difference between geometric and humanist, landing somewhere confident and approachable at once. It has quickly become popular for SaaS and startup landing pages, which makes it a good match for direct-to-consumer brands with a similar tone.
- Language support: Latin, Latin Extended, Cyrillic Extended, Vietnamese
- Styles: 14 styles (7 weights plus italics)
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Figtree
Refresh your wardrobe this season
Figtree
Figtree is friendly and rounded without being cartoonish, a dependable middle-ground sans for brands that do not want to commit to either extreme of playful or serious.
- Language support: Latin, Latin Extended
- Styles: 14 styles (7 weights plus italics)
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Outfit
Minimal design, maximum comfort
Outfit
Outfit’s geometric simplicity makes it a natural for minimalist product pages where negative space does most of the work. Keep it for headlines and short labels rather than long paragraphs, where its uniform letterforms can feel a touch monotonous.
- Language support: Latin, Latin Extended
- Styles: 9 weights (Thin to Black)
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Lexend
Read every detail before you buy
Lexend
Lexend was designed with reading research in mind and is genuinely easier to scan at small sizes, which makes it worth considering for dense spec tables, size charts, and ingredient lists.
- Language support: Latin, Latin Extended, Vietnamese
- Styles: 9 weights (Thin to Black)
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Be Vietnam Pro
Global brands, delivered worldwide
Be Vietnam Pro
A geometric sans with excellent multilingual support, Be Vietnam Pro is worth a look for stores shipping internationally or running localized storefronts, since it handles extended Latin and Vietnamese diacritics gracefully.
- Language support: Latin, Latin Extended, Vietnamese
- Styles: 18 styles (9 weights plus italics)
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Hanken Grotesk
Bold statements for your everyday closet
Hanken Grotesk
Hanken Grotesk has a confident, slightly condensed rhythm that works well in bold weights for headlines and stays composed in regular weight for descriptions.
- Language support: Latin, Latin Extended, Cyrillic Extended, Vietnamese
- Styles: 18 styles (9 weights plus italics)
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Instrument Sans
Shop the sale before it ends
Instrument Sans
A newer grotesque with crisp, slightly quirky details, Instrument Sans feels contemporary without chasing a trend that will date quickly. It is a solid pick for boutique brands wanting something a step more distinctive than Inter or Work Sans.
- Language support: Latin, Latin Extended
- Styles: 8 styles (4 weights plus italics)
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Albert Sans
Clean design meets everyday function
Albert Sans
Albert Sans is quietly efficient, a grotesque with even spacing and no unnecessary flourish. It is best cast in a supporting role, carrying product descriptions and footers while a bolder font handles branding.
- Language support: Latin, Latin Extended
- Styles: 18 styles (9 weights plus italics)
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Urbanist
Modern essentials for city living
Urbanist
Urbanist leans geometric and slightly narrow, giving it a metropolitan, design-forward feel that suits home goods, furniture, or lifestyle brands aiming for a gallery-like presentation.
- Language support: Latin, Latin Extended
- Styles: 18 styles (9 weights plus italics)
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Open Sans
Trusted by thousands of happy customers
Open Sans
Open Sans remains one of the most battle-tested body fonts on the web, and for good reason: it renders cleanly at nearly any size and in nearly any browser. It will never make your store look cutting-edge, but it will never make it look broken either, which is its own kind of value for a checkout page.
- Language support: Latin, Latin Extended, Cyrillic, Cyrillic Extended, Greek, Greek Extended, Hebrew, Vietnamese
- Styles: 12 styles (6 weights plus italics)
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Source Sans 3
Clear pricing, no hidden fees
Source Sans 3
Adobe’s first open-source typeface is understated and highly legible, a reliable choice for stores that prioritize transparency and trust signals like pricing and shipping details over visual flash.
- Language support: Latin, Latin Extended, Cyrillic, Cyrillic Extended, Greek, Greek Extended, Vietnamese
- Styles: 16 styles (8 weights plus italics)
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Noto Sans
Available in every size and color
Noto Sans
Noto’s whole mission is universal language coverage, which makes it the practical choice for stores selling across regions and scripts where a single font needs to render Latin, Cyrillic, or Arabic text without swapping families.
- Language support: Latin, Latin Extended, Cyrillic, Cyrillic Extended, Devanagari, Greek, Greek Extended, Vietnamese
- Styles: 18 styles (9 weights plus italics)
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PT Sans
Reliable products, reliable service
PT Sans
PT Sans has a slightly humanist warmth borrowed from its origins as a font for Russian-language signage, and it holds up well as a workhorse body face for straightforward, trust-focused retail sites.
- Language support: Latin, Latin Extended, Cyrillic, Cyrillic Extended
- Styles: 4 styles (2 weights plus italics)
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Lato
Warm, welcoming, easy to shop
Lato
Lato was designed to feel serious in headlines and friendly in text, and that duality makes it useful across an entire store, from a formal about page to a casual product blurb.
- Language support: Latin, Latin Extended
- Styles: 10 styles (5 weights plus italics)
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Roboto
Compare prices before you checkout
Roboto
Roboto is the default face of Android and countless web apps, which means most visitors will read it without consciously noticing the typography at all. That invisibility is exactly the point for stores that would rather the product photography do the talking.
- Language support: Latin, Latin Extended, Cyrillic, Cyrillic Extended, Greek, Greek Extended, Vietnamese
- Styles: 18 styles (9 weights plus italics)
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Fira Sans
Built for speed and clarity
Fira Sans
Fira Sans carries a bit of Mozilla’s engineering pedigree, with sturdy, slightly squared letterforms that read fast in list views like category pages and search results.
- Language support: Latin, Latin Extended, Cyrillic, Cyrillic Extended, Greek, Greek Extended, Vietnamese
- Styles: 18 styles (9 weights plus italics)
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Cabin
Cozy home goods for every room
Cabin
Cabin has a humanist gentleness with narrow proportions, making it a comfortable fit for home decor, textiles, and other domestic-leaning shops.
- Language support: Latin, Latin Extended, Vietnamese
- Styles: 8 styles (4 weights plus italics)
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Archivo
Strong branding for bold retailers
Archivo
Archivo is a workhorse grotesque with a confident structure that scales convincingly from body copy up into bold display headlines, so a single family can cover most of a site without a second typeface.
- Language support: Latin, Latin Extended, Vietnamese
- Styles: 18 styles (9 weights plus italics)
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Nunito
Soft goods, softer prices
Nunito
Nunito’s rounded terminals give it an approachable, slightly cheerful tone that suits baby products, wellness brands, and anything positioned as gentle or comforting.
- Language support: Latin, Latin Extended, Cyrillic, Cyrillic Extended, Vietnamese
- Styles: 16 styles (8 weights plus italics)
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Poppins
Shop the look, own the moment
Poppins
Poppins is a true geometric sans built on circles, and that structure gives it an unmistakably modern, fashion-catalog energy. It is enormously popular for good reason: it looks sharp in oversized headlines and holds together fine in shorter body copy too.
At small sizes and long paragraphs, though, its perfectly round bowls can start to feel a little uniform, so it works best reserved for headings, navigation, and hero text rather than dense product descriptions.
- Language support: Latin, Latin Extended, Devanagari
- Styles: 18 styles (9 weights plus italics)
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Montserrat
Timeless style, modern convenience
Montserrat
Montserrat has become something of a default for boutique and fashion e-commerce, drawing on early twentieth-century geometric lettering for a look that feels both retro and current. It is a strong Century Gothic alternative if you are chasing that specific geometric feel without a licensing fee.
- Language support: Latin, Latin Extended, Cyrillic, Cyrillic Extended, Vietnamese
- Styles: 18 styles (9 weights plus italics)
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Jost
Effortless elegance, delivered fast
Jost
Jost channels the Bauhaus-era geometric sans tradition, similar in spirit to Futura, and works well as a free substitute for that look on headline text and branding elements.
- Language support: Latin, Latin Extended, Cyrillic
- Styles: 18 styles (9 weights plus italics)
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Quicksand
Gentle basics for little ones
Quicksand
Quicksand’s rounded, soft geometry suits children’s products, plush goods, and anything with a gentle, huggable brand voice. Keep paragraphs short with it; the rounded strokes get a little soft-focus in dense text blocks.
- Language support: Latin, Latin Extended, Vietnamese
- Styles: 5 weights (Light to Bold)
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Josefin Sans
Vintage-inspired pieces, freshly restocked
Josefin Sans
Josefin Sans has an elegant, slightly retro geometry inspired by 1920s design, which makes it a natural for vintage clothing resellers, antique dealers, and curated marketplaces.
- Language support: Latin, Latin Extended, Vietnamese
- Styles: 14 styles (7 weights plus italics)
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Comfortaa
Playful finds for playful spirits
Comfortaa
Comfortaa is rounded and easygoing, best used sparingly for logotypes and short headlines on toy, craft, or novelty stores rather than as a full body font.
- Language support: Latin, Latin Extended, Cyrillic, Cyrillic Extended, Greek, Vietnamese
- Styles: 5 weights (Light to Bold)
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Questrial
Sleek gadgets, smarter living
Questrial
Questrial is a clean, wide geometric sans with a minimal, almost architectural feel, a solid pick for tech and design-object shops going for a gallery-white aesthetic.
- Language support: Latin, Latin Extended, Vietnamese
- Styles: 1 weight (Regular)
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Space Grotesk
Next-gen tech, shipped tomorrow
Space Grotesk
Space Grotesk has a slightly mechanical, monospace-influenced structure that fits electronics, gaming gear, and other tech-adjacent stores wanting to look a bit more engineered than a standard sans allows.
- Language support: Latin, Latin Extended, Vietnamese
- Styles: 5 weights (Light to Bold)
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Playfair Display
Luxury redefined, one piece at a time
Playfair Display
Playfair Display brings the high-contrast drama of eighteenth-century transitional serifs to the web, and it is one of the most effective ways to make an online store feel expensive without touching the price. It shines biggest at hero-headline size, where its thin hairlines and sharp contrast can breathe.
That same contrast is its weakness at small sizes, where thin strokes can vanish on lower-resolution screens, so it belongs in headlines and product names rather than body copy or fine print. Pairing it with a plain grotesque like Karla or Work Sans for descriptions is a dependable formula for fashion and beauty brands.
- Language support: Latin, Latin Extended, Cyrillic, Vietnamese
- Styles: 12 styles (6 weights plus italics)
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Cormorant Garamond
An heirloom collection, reimagined
Cormorant Garamond
Cormorant Garamond is delicate and refined, drawing on Claude Garamond’s classic proportions but rendered thinner and more decorative. It suits jewelry, bridal, and fragrance shops that want typography as understated ornamentation.
- Language support: Latin, Latin Extended, Cyrillic, Cyrillic Extended, Vietnamese
- Styles: 10 styles (5 weights plus italics)
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EB Garamond
Crafted goods with a story
EB Garamond
A faithful digital revival of a Renaissance-era Garamond, this face gives long product stories and brand narratives an old-world credibility that a plain sans cannot fake.
- Language support: Latin, Latin Extended, Cyrillic, Cyrillic Extended, Greek, Greek Extended, Vietnamese
- Styles: 10 styles (5 weights plus italics)
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Lora
Read our story before you shop
Lora
Lora has moderate contrast and slightly brushed curves that make it a comfortable serif for reading, well suited to blog-style content sections, journal-adjacent brands, and about pages that need to hold attention.
- Language support: Latin, Latin Extended, Cyrillic, Cyrillic Extended, Vietnamese
- Styles: 8 styles (4 weights plus italics)
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Libre Baskerville
Classic craftsmanship, modern convenience
Libre Baskerville
Optimized specifically for on-screen text rather than print, Libre Baskerville is a dependable serif for body copy on stores that want a traditional, trustworthy tone without sacrificing legibility.
- Language support: Latin, Latin Extended
- Styles: 8 styles (4 weights plus italics)
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Prata
Elegance in every stitch
Prata
Prata is a slim, high-contrast display serif best used sparingly, for a logotype or a short tagline rather than paragraphs. It reads as quietly upscale on beauty and skincare storefronts.
- Language support: Latin, Cyrillic, Cyrillic Extended, Vietnamese
- Styles: 1 weight (Regular)
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Marcellus
Fine jewelry for every occasion
Marcellus
Marcellus has a classical, chiseled feel reminiscent of Roman inscriptional lettering, a natural for jewelry, watches, and other heirloom-style goods.
- Language support: Latin, Latin Extended
- Styles: 1 weight (Regular)
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Cardo
Timeless pieces, thoughtfully made
Cardo
Originally designed for classical and medieval scholarship, Cardo carries an academic, well-worn credibility that suits artisanal and heritage brands leaning into craft and provenance.
- Language support: Latin, Latin Extended, Gothic, Greek, Greek Extended, Hebrew, Old Italic, Runic
- Styles: 3 styles (2 weights plus italics)
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Crimson Text
Small batch, carefully crafted goods
Crimson Text
Crimson Text is a warm book serif that reads comfortably in long descriptions, ideal for food, wine, or craft goods sellers who write more than the usual bullet-point product copy.
- Language support: Latin, Latin Extended, Vietnamese
- Styles: 6 styles (3 weights plus italics)
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Spectral
Editorial style meets online shopping
Spectral
Spectral was designed for on-screen reading first, giving it a magazine-like quality that suits stores built around long-form content, lookbooks, or editorial storytelling as much as product grids.
- Language support: Latin, Latin Extended, Cyrillic, Cyrillic Extended, Vietnamese
- Styles: 14 styles (7 weights plus italics)
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Bodoni Moda
High fashion, delivered to you
Bodoni Moda
Bodoni Moda revives the razor-sharp, high-contrast Didone style associated with luxury fashion houses, and it instantly signals a premium, editorial tone. Use it at large sizes for maximum drama and keep it away from small print, where its thin hairlines struggle.
- Language support: Latin, Latin Extended
- Styles: 12 styles (6 weights plus italics)
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Fraunces
Warm, artisanal, unmistakably handmade
Fraunces
Fraunces has a soft, almost hand-carved wonkiness built into its curves, giving it a warmth that plain modern serifs lack. It fits brands built around craft, ceramics, or small-batch food where a hint of imperfection is the point.
- Language support: Latin, Latin Extended, Vietnamese
- Styles: 18 styles (9 weights plus italics)
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Source Serif 4
Trusted reviews, transparent pricing
Source Serif 4
A companion serif to Source Sans, this one is calm and workmanlike rather than decorative, a good option for review sections and comparison content where legibility matters more than personality.
- Language support: Latin, Latin Extended, Cyrillic, Cyrillic Extended, Greek, Vietnamese
- Styles: 16 styles (8 weights plus italics)
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Frank Ruhl Libre
Heritage brand, modern storefront
Frank Ruhl Libre
Frank Ruhl Libre has sturdy, dark strokes and a slightly antique character that gives established or heritage-branded shops a sense of permanence, particularly in headings.
- Language support: Latin, Latin Extended, Hebrew
- Styles: 7 weights (Light to Black)
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Bebas Neue
SALE ENDS TONIGHT
Bebas Neue
Bebas Neue is tall, condensed, and all caps by nature, making it the go-to choice for punchy sale banners, countdown timers, and badge overlays on product images. It has almost no personality of its own to compete with photography, which is exactly why it works so well as a shouting headline font.
- Language support: Latin, Latin Extended
- Styles: 1 weight (Regular)
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Anton
NEW DROP JUST LANDED
Anton
Anton is heavier and blunter than Bebas Neue, built for maximum impact in a small amount of space. Reserve it for short, urgent messaging; it is far too heavy for anything beyond a few words.
- Language support: Latin, Latin Extended, Vietnamese
- Styles: 1 weight (Regular)
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Oswald
SHOP NOW, PAY LATER
Oswald
Oswald is a condensed grotesque descended from classic gothic sans styles, versatile enough to work as both a strong headline face and, in lighter weights, as compact body text for tight navigation menus.
- Language support: Latin, Latin Extended, Cyrillic, Cyrillic Extended, Vietnamese
- Styles: 6 weights (Extra-Light to Bold)
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Archivo Black
BIG SAVINGS THIS WEEKEND
Archivo Black
Archivo Black is heavy, sturdy, and unapologetically loud, well suited to sale badges and promotional banners where the goal is simply to be seen first.
- Language support: Latin, Latin Extended
- Styles: 1 weight (Regular)
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Abril Fatface
Statement pieces for statement people
Abril Fatface
Abril Fatface pairs extreme weight with serif contrast for a bold, fashion-editorial look. It is a display font through and through, best kept to a handful of words per use.
- Language support: Latin, Latin Extended
- Styles: 1 weight (Regular)
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League Spartan
Own your style
League Spartan
League Spartan is geometric, confident, and clean in all caps, a strong choice for minimalist logotypes and hero statements on streetwear and sneaker shops.
- Language support: Latin, Latin Extended, Vietnamese
- Styles: 9 weights (Thin to Black)
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Staatliches
LIMITED EDITION
Staatliches
Staatliches has a slightly rougher, poster-like character than most condensed display faces, giving it a hand-stamped feel that suits limited drops and streetwear branding.
- Language support: Latin, Latin Extended
- Styles: 1 weight (Regular)
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Barlow Condensed
FILTER BY SIZE, COLOR, PRICE
Barlow Condensed
Barlow Condensed saves valuable horizontal space in filter sidebars, mega menus, and mobile navigation without sacrificing legibility, making it a practical, if unglamorous, utility player.
- Language support: Latin, Latin Extended, Vietnamese
- Styles: 18 styles (9 weights plus italics)
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Fjalla One
TOP RATED BY CUSTOMERS
Fjalla One
Fjalla One is condensed and slightly rounded, a good option for star ratings, review counts, and other small trust badges that need to stay readable at a glance.
- Language support: Latin, Latin Extended, Cyrillic Extended, Vietnamese
- Styles: 1 weight (Regular)
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JetBrains Mono
SKU: 00234-BLK Qty: 1
JetBrains Mono
Monospaced type is a practical choice anywhere a store displays order numbers, SKUs, or discount codes, and JetBrains Mono is unusually easy to read for a coding font, with clear distinctions between similar characters like zero and O.
- Language support: Latin, Latin Extended, Cyrillic, Cyrillic Extended, Greek, Vietnamese
- Styles: 16 styles (8 weights plus italics)
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Space Mono
$49.99, free returns
Space Mono
Space Mono has more personality than most monospace fonts, with quirky, slightly retro letterforms that can double as a stylistic accent for prices or receipts rather than purely a technical necessity.
- Language support: Latin, Latin Extended, Vietnamese
- Styles: 4 styles (2 weights plus italics)
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IBM Plex Mono
Order #10293 confirmed
IBM Plex Mono
IBM Plex Mono pairs naturally with IBM Plex Sans for stores that want a coordinated system across body copy, UI labels, and technical details like order confirmations.
- Language support: Latin, Latin Extended, Cyrillic, Cyrillic Extended, Vietnamese
- Styles: 14 styles (7 weights plus italics)
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Dancing Script
With love, from our studio
Dancing Script
Dancing Script is a friendly, casual script best reserved for a signature line, a thank-you note on a packing slip, or a small accent on a boutique homepage. It is not built for buttons or navigation, where its connected letterforms slow reading down.
- Language support: Latin, Latin Extended, Vietnamese
- Styles: 4 weights (Regular to Bold)
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Great Vibes
Handmade with care, just for you
Great Vibes
Great Vibes is a flowing, formal calligraphic script suited to bridal, stationery, or gift shops wanting a romantic touch. Use it only at larger sizes and only for a few words at a time.
- Language support: Latin, Latin Extended, Cyrillic, Cyrillic Extended, Greek Extended, Vietnamese
- Styles: 1 weight (Regular)
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Allura
A boutique for the modern romantic
Allura
Allura has an elegant, slightly narrower script style than Great Vibes, useful as a decorative accent in a logotype or hero section for feminine, boutique-style brands.
- Language support: Latin, Latin Extended, Vietnamese
- Styles: 1 weight (Regular)
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Fredoka
Toys and treats kids adore
Fredoka
Fredoka is rounded, bouncy, and unmistakably cheerful, an easy fit for children’s products, toys, and playful food brands.
- Language support: Latin, Latin Extended, Hebrew
- Styles: 5 weights (Light to Bold)
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Baloo 2
Bright colors for happy customers
Baloo 2
Baloo 2 leans even heavier and friendlier than Fredoka, with thick rounded strokes that read well in bold headlines for candy, party supply, or kids’ fashion stores.
- Language support: Latin, Latin Extended, Devanagari, Vietnamese
- Styles: 5 weights (Regular to Extra-Bold)
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Varela Round
Soft, simple, and easy to shop
Varela Round
Varela Round softens a fairly standard grotesque skeleton with rounded terminals, giving it just enough warmth for lifestyle and wellness brands without going full novelty.
- Language support: Latin, Latin Extended, Hebrew, Vietnamese
- Styles: 1 weight (Regular)
Pairing free fonts for your online store
A reliable formula is one display or serif font for headlines and logotype, paired with a plain sans for body copy, prices, and buttons. This keeps the page fast to scan while still giving the brand a distinct voice.
Limit yourself to two families and lean on weight variation for hierarchy instead of adding a third font. Most of the sans-serifs above come in enough weights to build headings, subheadings, and captions from a single family.
Test your chosen fonts directly in the checkout flow, not just on the homepage. A display serif that looks glamorous in a hero banner can slow customers down badly on a shipping form.
Finally, check loading performance. Google Fonts serves these families for free and fast, but limiting a site to two or three weights per family keeps page speed high, which matters for both conversions and search rankings.
Good typography will not fix a broken checkout, but it does the quiet work of building trust before a customer ever reaches the payment form. Any of the free fonts above, downloaded straight from Google Fonts, is a solid foundation for a store that wants to look considered without touching a licensing budget.